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by Harvard Business Review : HBR’s 10 Must Reads for New Managers (with bonus article “How Managers Become Leaders” by Michael D. Watkins) (HBR’s 10 Must Reads)

ISBN : #1633694526 | Date : 2017-02-28

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PDF-699f2 | Develop the mindset and presence to successfully manage others for the first time.If you read nothing else on becoming a new manager, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor to becoming a great manager of others.This book will inspire you … HBR’s 10 Must Reads for New Managers (with bonus article “How Managers Become Leaders” by Michael D. Watkins) (HBR’s 10 Must Reads)


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by Shane Atchison : Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

ISBN : #0071847863 | Date : 2015-04-22

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PDF-224bc | WARNING: This book will change the way you think about marketing forever.  In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE’s global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how… Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)


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by By (author) Olson & Olson Peter : Exam Prep for Consumer Behavior and Marketing Strategy by Peter, Olson & Olson, 7th Ed. (Paperback) – Common

ISBN : # | Date : 2009

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by Kevin Popovic : Satellite Marketing: Using Social Media to Create Engagement

ISBN : #1482256142 | Date : 2016-05-26

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PDF-f66a8 | Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics.Satellite marketing us… Satellite Marketing: Using Social Media to Create Engagement


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by G. Mazzalovo : Brand Aesthetics

ISBN : #0230336736 | Date : 2012-07-24

Description :

PDF-a53ac | Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations…. Brand Aesthetics


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by Cor Molenaar : Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity

ISBN : #147246656X | Date : 2015-06-17

Description :

PDF-365fb | Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new generation buys dif… Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity


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by Melissa Kay Bishop : How to Open & Operate a Financially Successful Painting, Faux Painting, or Mural Business (How to Open and Operate a Financially Successful…)

ISBN : # | Date : 2012-03-06

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PDF-745b4 | The painting, faux painting, and mural business is one of the most lucrative small business opportunities around, with more than $100 billion spent annually according to the International Franchise Association. The need for skilled, qualified painters for everything from the family home to other businesses or the side of a new building has made those with the right skill set highly sought after. F… How to Open & Operate a Financially Successful Painting, Faux Painting, or Mural Business (How to Open and Operate a Financially Successful…)


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The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy) PDF




by Thomas L. Harris : The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy)

ISBN : #0471618853 | Date : 1991-02-07

Description :

PDF-0b689 | The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer’s mind and heart and build strong consumer awareness and preference. However, in today’s “overcommunicated” society, mass and even target advertising lose some of their cost-effectiveness. That’s where “marketing public relations” (MPR) comes in, making the most of the… The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy)


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by Carol Velthuis : Surfing the long summer: How market leaders grow faster than their markets

ISBN : #1906821631 | Date : 2010-10-01

Description :

PDF-671f7 | Industries sometimes are dominated by one market leader for many years. These successful companies are called ‘Summer Champions’ by Carol Velthuis, referring to the natural seasonal cycle of businesses. The question is how a company can stay in the summer of this cycle for as long as possible. To identify these ‘Summer Champions’ Velthuis has analysed forty global industries and determined the gr… Surfing the long summer: How market leaders grow faster than their markets


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by Kevin Maney : Trade-Off: Why Some Things Catch On, and Others Don’t

ISBN : #0385525958 | Date : 2010-08-17

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PDF-da63d | A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product… Trade-Off: Why Some Things Catch On, and Others Don’t


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by BusinessNews Publishing : Summary: Jab, Jab, Jab, Right Hook: Review and Analysis of Vaynerchuk’s Book

ISBN : # | Date : 2014-10-14

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PDF-0cf18 | The must-read summary of Gary Vaynerchuk’s book: “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World”. This complete summary of the ideas from Gary Vaynerchuk’s book “Jab, Jab, Jab, Right Hook” uses professional boxing as a perfect metaphor for doing business in the social media age. The author explains the correct step-by-step process to follow before introducing an all… Summary: Jab, Jab, Jab, Right Hook: Review and Analysis of Vaynerchuk’s Book


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by Jim McAvoy : # LEADS to SALES tweet Book01: Creating Qualified Business Leads in the 21st Century

ISBN : #1616990589 | Date : 2011-08-03

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PDF-14875 | Converting a lead into a sale can stump even star sales professionals. High-performing salespersons have compared the process to having teeth pulled without Novocain or gargling bleach! So when Jim McAvoy, with a quarter century of proven performance in maximizing sales, collates a treasury of actionable wisdom, even the most successful sales professional needs to sit up and pay attention. #LEADS… # LEADS to SALES tweet Book01: Creating Qualified Business Leads in the 21st Century


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by David White : Internet Marketing: Stories from the Pioneers of Digital Marketing: Strategy and Vision for Those Who Want to Master Internet Marketing, Search Engines and Social Media (Heads Up Guides)

ISBN : #0957314302 | Date : 2012-04-10

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PDF-2d17f | … Internet Marketing: Stories from the Pioneers of Digital Marketing: Strategy and Vision for Those Who Want to Master Internet Marketing, Search Engines and Social Media (Heads Up Guides)


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: Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition)

ISBN : #3540295909 | Date : 2005-12-08

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ISBN : #153055599X | Date : 2016-03-22

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